✦Barbie™ STEAM Lab / Social Campaign Revised proposal · Sep 18

Blue Marble × Barbie™ STEAM Lab

OPEN UP
POSSIBILITY.

The gift that ends with “I made that.”

A few ideas for showing what’s fun about these kits—from a slime stretch you can almost feel to a crystal you watched grow.

3 products · 6 videos · 30–60sWeekly release after Halloween
See the ideas ↓
✦✦Barbie Slime Science Kit packagingBarbie Chemistry Activity Lab packagingBarbie Crystal Growing Kit packaging
The approach

Show parents something their kid would love to make. One casual, creator-style video and one more polished spot for each kit. Keep the fun up front and let the learning come through naturally.

The ideas

Slime. Chemistry.
Crystals.

Here’s how I’d approach each one. Open a script for the shot-by-shot version, or take a look at the other ideas underneath.

UGC-style

01 / Slime Science Kit

Made by me.

Start close enough to hear the slime stretch. Then show how it was made, with plenty of room for the messy, satisfying bits.

UGC · A gift they make their ownA mom-style recommendation, told while making the slime. Casual, curious, and a little distracted by how fun it is to play with.

Read the UGC script

0–3s A bright stretch fills the frame.“Okay, if you’re shopping for a kid who loves slime, look at this.”

3–12s Open the kit and lay out the materials.“It’s the Barbie Slime Science Kit. You make the slime yourself, so the mixing is part of the fun.”

12–28s Follow the kit instructions; cut between mixing, folding and stretching. Leave room for real sounds.“I’ll show you how this one comes together. We’ll mix it first… and then—look at that stretch. Hang on, I have to do that again.”

28–40s Play with the finished slime, then bring the pack into view.“This is what I like about it: making it is an activity, and then you’ve still got the slime to play with. A good one to keep in mind for the holidays.”

Other UGC ideas
  1. The tiniest cooking show. Shoot it like a recipe video: overhead setup, dramatic mixing, satisfying folds. “Today we’re making… absolutely nothing edible.”
  2. Sounds like a great gift — ASMR. Close-up stretching, folding and squishing. Almost no talking; let the sounds carry it.
  3. Same kit, two takes. Two people make their own slime using the kit’s options, then compare what they made. The differences—and their reactions—are the fun.

Polished · Made by meA bright, fast-cut slime film with a fun pop track. Hands do the making; animated type follows the movement.

See the polished spot

0–4s A ribbon of slime sweeps past the lens. Start with texture and sound; no title yet.

4–16s A fun pop track comes in. Cut between choosing, mixing and stretching. Type: “A little curiosity.”

16–26s Show off the finished slime. Capture a genuine “look!” with talent, or a playful hands-only reveal. Type: “A whole lot of possibility.”

26–35s Product and finished slime together. VO: “Barbie Slime Science Kit. The gift that ends with ‘I made that.’” Finish on the retailer end card.

Other polished ideas
  1. I made that — original song/jingle. An original pop hook with animated lyrics. Mixes, folds and stretches land on the beat.
  2. One long stretch. A stretch fills the lens and wipes into a mix; a fold takes us into the next shot. Make the whole spot feel like one flowing move, cut to a pop track.
  3. A texture symphony — ASMR. Build a rhythm from real mixing, folding and stretching sounds, then finish with one big, satisfying pull.
1 UGC + 1 polished30–60 seconds each
UGC-style

02 / Chemistry Activity Lab

Wait, we made that?

Open on the reaction. Then let us see the setup, the anticipation, and the moment it actually works.

UGC · Wait, we made that?A creator talks us through an experiment as it happens, with the little pauses and reactions you’d get at the kitchen table.

Read the UGC script

0–3s Open on the result of a tested kit experiment.“Okay, wait—look at this.”

3–12s Reveal the kit and return to the start of that same experiment.“This is from the Barbie Chemistry Activity Lab. Let me show you what went into it, because the setup is half the fun.”

12–30s Prepare and observe one approved experiment. Let the instructions and real result determine the exact actions.“We’ve got everything ready here. I’m following the steps in the booklet, and this is the bit I want you to watch. See that? Let’s get a little closer.”

30–45s Hold on the result, then show the pack and another activity in the guide.“I like a gift that gives you something to sit down and try together. And there are more experiments in here, so you can pick another one when you’re done.”

Other UGC ideas
  1. Make a prediction. “What do you think happens next?” Ask before the experiment, leave a beat for a guess, then show the answer.
  2. What are we looking at?. Open so close to the reaction that the setup is a mystery. Pull back to the tabletop and kit, then show how it happened.
  3. The tiny lab documentary. Give a tabletop experiment the serious documentary treatment, complete with a hushed narrator. Pull back to reveal the Chemistry Lab kit.

Polished · The moment it worksBuild a little suspense around a real reaction. Close-ups, precise cuts and a strong sound cue make the reveal feel bigger.

See the polished spot

0–4s Lead with the strongest tested glow or color reaction. Type: “Looks like magic.”

4–15s Return to the setup: pour, stir, watch. Keep every cut part of the same experiment. Type: “Let’s make it.”

15–27s Build through two or three tested activities. Use a genuine reaction if we have talent; otherwise, a pause and hands reaching for the next experiment.

27–40s Hold the result alongside the kit. VO: “Barbie Chemistry Activity Lab. Open up possibility.” Retailer end card.

Other polished ideas
  1. One drop changes everything. An oversized movie trailer for a small tabletop experiment. Epic score, dramatic titles, then the pullback.
  2. The experiment makes the music. Pour, tap, stir. Each action adds a sound until the experiment is making its own percussion track.
  3. I made that — the chemistry version. Use the same original chorus, with experiment-specific lyrics and pours and stirs cut to the beat.
1 UGC + 1 polished30–60 seconds each
UGC-style

03 / Crystal Growing Kit

Check this out.

There’s something lovely about checking on a crystal and seeing it change. Show the growth, then give the finished result a proper close-up.

UGC · A gift with a revealShow the finished crystal first, then take us back through the making and the check-ins. It should feel like someone showing you a small project they’re excited about.

Read the UGC script

0–4s Hold the finished crystal in natural light.“Check this out.”

4–14s Reveal the Barbie kit and show the setup.“It’s the Barbie Crystal Growing Kit. I’ll take you back to the beginning so you can see how it changed.”

14–32s Matched check-ins become a clearly labeled time-lapse of actual growth.“Here’s the setup. And here it is a little later… you can start to see it taking shape. Watch this part close up.”

32–45s Inspect the real result and set it on display beside the pack.“And when it’s finished, you’ve got something you actually made to put on display. A great gift idea for a kid who loves making things.”

Other UGC ideas
  1. The crystal diary. Short, clearly labeled check-ins. Each visit shows what changed, building to the final reveal.
  2. How did that start?. Begin with the finished crystal and the question, then cut back to the materials and show the steps that got us there.
  3. Look how much it changed. Match an early-growth close-up with the finished result. Move between the two as the creator points out what you can actually see.

Polished · Worth the waitMake the growth itself the main event. A moving time-lapse leads into a quiet, beautifully lit reveal.

See the polished spot

0–4s Light catches a close-up of the finished crystal. Type: “We grew this.”

4–17s Go back to preparation, then show actual crystal growth in a labeled time-lapse. Let us see it change in motion as the music builds.

17–29s Reveal the finished crystal on display. With talent, a child calls a parent over. Hands-only, turn it gently so we see the detail.

29–40s The exact retail kit and the crystal it produced. VO: “Barbie Crystal Growing Kit. Look what you can make.” Retailer end card.

Other polished ideas
  1. Small world. Big discovery.. Macro photography, real growth and a nature-documentary narrator. The final pullback reveals the kitchen table.
  2. I made that — the crystal version. A melody builds through the growth footage and lands on the original chorus at the final reveal.
  3. Back to the beginning. Watch the growth run backward to the starting materials, clearly labeled as reversed footage. Then show how it was made, ending on the real finished crystal.
1 UGC + 1 polished30–60 seconds each

A few other directions

We could also
have some fun with it.

An original song, a cooking-show spoof, or a tiny nature documentary. Any of these could take the place of a spot above.

All three kits / Original song
Mix it.Make it.I made
that.

“I made that.”
The music video.

I’d love to write a short, catchy song for these. We cut the making to the beat and animate the lyrics around the hands and materials.

How it plays

A slime stretch holds a note. A pour starts the next line. The crystal reveal lands on “I made that.” Each kit gets its own verse, with the same chorus tying them together.

That chorus could also sit underneath the UGC demos. We’d scope the original music, vocals and usage once we choose the approach.

Slime texture referenceSlime / Recipe spoof
The tiniest
cooking show.

Absolutely
nothing edible.

All the seriousness of a beautifully shot recipe video, except we’re making slime. “Today we’re making… absolutely nothing edible.”

How it plays

Overhead setup. Dramatic stirring. Slow, satisfying folds. Then a very proud presentation of a big handful of slime.

It works as a dry, hands-only creator video or a more stylized studio spot with step graphics. The kit and its tools stay in view so it’s clearly a slime activity.

Crystal close-up referenceCrystal / Nature documentary
Small world.
Big discovery.

A very small
nature documentary.

Get so close to the crystal that it looks like a landscape. Add a hushed narrator, a little dramatic music, and real time-lapse growth.

How it plays

We watch the facets form as if we’re witnessing a rare event in the wild. Then the camera pulls back: it’s all happening on a kitchen table.

The joke is in how seriously we shoot something so small. The actual growth footage gives us the spectacle.

A couple more to consider

Sounds like a great gift — ASMR

Open, pour, stir, stretch. Close-up sound and almost no narration. Slime is the natural fit.

One drop changes everything

A Chemistry movie trailer with a huge score and dramatic titles. The reveal: our epic scene is a tiny tabletop experiment.

The experiment makes the music

Build a track out of real pours, taps and stirs. Each shot adds a layer; the finished experiment lands on the last beat.

These are alternatives within the six-video plan. Original music or more elaborate setups would be included in the final estimate once we pick the ideas.

A closer look

Visual examples for the spots above. Select a frame to enlarge it.

In the feed

Chemistry · three key moments

Proposed budget

Six videos: one UGC-style and one polished spot per kit. These are initial ranges; we’ll firm up the estimate around the ideas you choose.

OptionIncludesRange
Hands-onlySix 30-second vertical films. Shared tabletop shoot, VO, licensed music and simple graphics. 6 files.$7,000–$8,500
More setups + animation RecommendedSix 30–60-second films, custom motion graphics, plus horizontal versions of the three polished spots. 9 files.$11,000–$14,000
With parent + child talentThe recommended scope, a shared talent shoot, and six 15-second cutdowns. 15 files.$18,000–$24,000

Includes two consolidated revision rounds. Final pricing depends on talent, location, music and usage. Paid media spend is separate.

Formats, talent & approvals

Formats: Vertical first. The middle and upper options add horizontal versions of the polished spots. Square/4:5, extra hooks and retailer variations can be quoted as needed.

Talent: The first two options use expressive hands and narration. The upper option adds a parent and child; casting and usage need to be priced before the fee is fixed.

Approval: We’ll need samples, product copy and brand guidelines before developing the final scripts. Allow for Blue Marble/Mattel script, rough-cut and final review. Confirm review windows and usage together; additional revisions or usage extensions are quoted separately.

Proposed schedule

Aim for the first approved videos by October 30, with weekly posting from November 2. Timing depends on samples and approval turnaround.

Sep 21–25Confirm scope, samples and guidelines.

Sep 28–Oct 9Test the kits; write and approve scripts and boards.

Oct 12–16Shoot. Start crystal capture early enough for the full growth cycle.

Oct 19–30Edit, review and deliver. Prioritize the first two spots if needed.

Nov 2–Dec 7Release one video a week, rotating products and styles.

Suggested posting order

Nov 2: Slime UGC · Nov 9: Chemistry polished · Nov 16: Crystal UGC
Nov 23: Slime polished · Nov 30: Chemistry UGC · Dec 7: Crystal polished

Adjust for stock, approvals and holiday shipping cutoffs. Paid support is still to be confirmed.